The collaboration between Sailor Moon and Jimmy Choo for the 2023 season of the prestigious luxury footwear brand was a resounding success worldwide. Most of the pieces, inspired by the iconic cat Luna, created by the Japanese designer Naoko Takeuchi, sold out in less than two hours.
For the design of the special pop-up, conceived by the brand’s visual merchandising team, it was proposed to include a 1.5 meter figure of Luna as a representative symbol of the entire collection.
The Innovative accepted the challenge, and we were responsible for the design and production of the figure in 3D. After the approval of a first prototype on a smaller scale, the manufacture of 1.5 meter figures began for the decoration of the stores in Tokyo and London.
The post-production process represented the greatest challenge. Each figure was meticulously sanded, smoothed and hand-painted, after exhaustive color tests, until an impeccable finish was achieved, faithful to the original design.
From the beginning, the model was developed with the necessary engineering for its correct assembly, adapting the printing of the piece and providing advice to the company in charge of its installation in the store.
The giant Luna cat became the great attraction of the pop-up, captivating the public and consolidating the success of this exclusive collaboration.