Window Displays and Visual Merchandising in Luxury Fashion

In February 2022, Jimmy Choo unveiled an exciting and exclusive collaboration with the renowned fashion house Mugler, bringing to life a shoe collection celebrated for its unique and sophisticated essence.

This launch marked a milestone for both brands, merging creativity and luxury into a proposal that captured the attention of audiences worldwide. As an essential part of this international presentation, we were entrusted with the important task of designing, producing, and installing the décor for their iconic store in Paris—a space that had to reflect both the exclusivity of the collection and the creative spirit of both houses.

In a record time of just two weeks, we coordinated all the necessary details, from the meticulous selection of materials and decorative elements to the precise printing of the graphics that would bring the project to life. This effort culminated in a dazzling installation in the heart of Paris.

We particularly highlight the sustainable approach to the design. For this, the platform supporting the mannequins was crafted from recycled wood, carefully cut through artisanal processes that reflect our commitment to a more responsible future.

The centerpiece of the space was an impressive 3-meter-tall LED screen, which displayed the official campaign video. This audiovisual element added dynamism and modernity to the environment, perfectly complementing a décor that not only impressed with its elegance but also resonated with the beauty and character of the collection itself.