Jimmy Choo Corner Berlin

Location: Berlin
Client: Jimmy Choo
Design: In collaboration with @studio_rrr_

The pursuit of innovation and design that leaves no one indifferent is our goal. Therefore, for the proposal of this point of sale in Berlin, we focused on a single sculptural volume that, by itself, could address all uses within a compact space.

We propose three interventions for the existing space:

1. Cover the existing walls and baseboards with River Jade marble, an elegant material that seamlessly integrates with the existing elements without causing any damage.

2. Create a structure capable of functioning as a sculpture, seating, and product display.

3. Use a light gray carpet to frame the space. The sculptural structure is crafted by cutting various panels using computer numerical control (CNC) technology.

The structure will be constructed by assembling several laser-cut ribs, joined together in a way that their combination forms an organic shape. The geometry is designed to showcase products across the different parts of its surface.