Milan Fashion Week 2023 is a cutting-edge showcase where fashion brands display the best of their collections.
For the creation of the scenography for Jimmy Choo’s pop-up, the brand decided to decorate its space with a Greco-Roman sculpture standing two meters tall. The Innovative made its production possible.

Thanks to 3D technology, the design of the sculpture was adapted to meet the specific needs of the brand. This allowed for customization and, even more impressively, enabled the sculpture to be fitted with selected shoes from the collection.

This unique fusion between classical art and contemporary fashion created an unforgettable visual experience for visitors to the pop-up.
The perfect geometry and meticulous final paint job made it difficult to tell whether it was a real stone sculpture or a fully fashionable modern piece.