Laura Arranz is a journalist, public relations and communication and architecture consultant. She studied journalism and audiovisual communication at the San Pablo CEU University and is certified in executive coaching by the EEC.

She comes from a family of architects and builders in Madrid. She began her professional career at the EFE Agency and later worked for the country’s main television channels and production companies. Her work as a reporter and presenter led her to travel and live in several countries, which led her to pursue her other passion, innovation and trends in international design and architecture.

As a business development and public relations manager for companies in the design and construction industry, she has been involved in the organisation of global architectural events such as WAF in Singapore, Paris design Week, Clerkenwell Design Week in London, the Spanish Biennial of Architecture and Urbanism (BEAU) and Open House Festival.

Until recently she has been director of Le Plus Agency, an agency created in 2016 specialising in architecture, art, design, fashion and strategic relationship marketing. She has recently acquired the position of CEO at The Innovative, following her passion for futuristic methodologies and materials, in the prevailing new technological era of design and architecture.